Tomorrow night, the new Women's Professional Soccer League will play it's innaugural game at the Home Depot Center in Los Angeles pitting the LA Soul vs. the Washington Freedom. This will kick off a new league that will hopefully experience greater success than the WUSA which folded shortly after its beginning.
The WPS is gaining more publicity this time around, mostly centered around arguably the greatest female soccer player on the planet, Marta. Marta hails from Brazil, but has come to the US to hopefully help re-brand women's soccer and generate a fan base that will continue to grow in the future.
If the WPS hopes to be successful, they must be extremely careful about how they market themselves. They need to latch onto this international superstar and focus their marketing strategies around her. They also need to be on the lookout for the next up and coming star in the future. The players in the league should look for opportunities to volunteer within the communities of the cities in which they play. They should focus on creating and maintaining an interest among young girls through camps and other activities that focus around soccer.
Good Luck.
No comments:
Post a Comment