Earlier this week, the West Michigan White Caps and 5/3 Park released the 5/3 Burger. This four pound burger. This thing is disgusting....in the most delicious and magical way. Five 1/3 pound patties, five slices of American cheese, salsa, Fritos, lettuce, tomatoes, queso dip, all served with a side of Pepto.
Every year, organizations across the country in every sport experiment with different food options to feed their fans. Everyone is searching for the next big attraction. The WhiteCaps have decided to appeal to the stomachs and GI Tracts of theirs. As a student in the area, I am looking forward to attending some games in the near future to try and make a dent in one.
As far as marketing this new product, the WhiteCaps are gaining national exposure with spots on Sportscenter and the Today Show. They have also released press releases to the Grand Rapids Press and MLive.com. It will be interesting to see how this product will coincide with some of the other promotional events that the organization already participates in such as Thrifty Thursdays which targets college students primarily by offering $2 beers, hot dogs, and soft pretzels. The burger is being sold for $20 which may seem counter-intuitive in comparison to the thriftiness of the other items, but it is so big that it will feed four people so the costs can easily be divided.
Oh yeah... its 4800 Calories and 300 g of fat...
Eat your heart out West Michigan...literally
Be Well.
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