Ah yes...the MLB 2009 season is upon us. From now until October, the focus of many American sports fans will be on the 30 MLB teams competing for the ultimate prize, a World Series Championship. With the beginning of any new season comes change. The MLB is no exception. 14 teams have cut their opening day payrolls by at least $10 Million. Yes, that even includes those Damn Yankees. The state of the national economy has trickled down into some of the wealthiest organizations in the country. Teams are going to struggle to put people in the seats even more so than usual in many of the smaller market cities especially. Sacrifices need to be made in the forms of more promotions, ticket discounts, etc. if some of these teams hope to have a somewhat fiscally productive year. Because baseball has been around for years, marketers must be able to swtich their approach from convincing people to come to games to convincing people that the experience is worth the price of admission. Value is becoming a hot topic, even more so than in the past. Value drives profits in an entertainment industry like this one.
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